Opt-in email marketing: Direct form of online communication

I know it is very irritating when we find a number of bulk emails in our inbox when we don't require them. I open my mail box with great excitement to see if I have received any mails from my friends or any other important mail but it really turns me off to see a large number of bulk mails that are of no use to me. I know there are many people like me who get frustrated after seeing all those promotional mails used for online marketing that have no relevance with us. I would appreciate all the online marketing professionals to go for the concept of opt-in email marketing in order to promote their products and brand to a targeted audience.

Opt-in email marketing is a potent tool for online promotion of any good/service to a very specific zone of consumers who actually want to be aware about the facilities. A user him/herself becomes a part of the mailing list and wants that a specific brand must send a mail to keep him/her updated with the latest happenings. Opt-in email marketing helps in direct communication with the customers who are really interested to know about particular brand services and these customers even provide their valuable feedback comments by writing back.